British menswear brand, House of Cavani, has rebranded as Cavani, unveiling its new identity at the opening of its Cheltenham store today. The launch marks the beginning of a rebrand rollout across all Cavani stores in the UK.

The new Cheltenham store creates seven new jobs for the town, including sales consultants and store management roles, as part of the brand’s accelerated UK expansion.

Opening ahead of Cheltenham Festival Trials Day on 24 January 2026, the store positions Cavani at the heart of one of Britain’s most prestigious racing events. With signature style suits, including Caridi, Bond, Thomas, Miami, Aspen, and Malibu, customers can discover race day attire that blends tradition with contemporary sophistication.

Located in Regent Arcade Shopping Centre, the store becomes Cavani’s 18^th location in the UK, and its second in the South West, strengthening the brand’s regional presence in a key market known for its affluent demographic and cultural calendar.

To celebrate the Cheltenham launch, the first 100 customers will receive 10% off, plus a complimentary gift on purchases over £200 at the store - marking the brand’s commitment to customer appreciation as it enters this defining new chapter.

Rebrand: Sleek, modern, globally ambitious

The new monochrome logo, which is prominently displayed at the store’s frontage, reflects Cavani’s strategic repositioning. Minimalist yet premium, the design signals the brand’s evolution and market confidence while appealing to accessible luxury.

The rebrand represents Cavani's ambition to become a globally recognised name in menswear, blending timeless British tailoring with Italian-inspired elegance. The streamlined identity makes the brand more accessible internationally while retaining the quality, craftsmanship, and personalised service that built its reputation.

The Cavani difference: Personalisation at scale

At the heart of Cavani's expansion strategy is a customer-first approach that sets it apart from an increasingly commoditised market. The brand specialises in Italian-inspired menswear, including ready-to-wear suits, casual pieces, and footwear, all of which are crafted with superior attention to detail.

Matthew Ward, Manager of the Cheltenham store with over 20 years of retail experience, said: “Opening in Cheltenham, famously known as the Festival Town, alongside our rebrand debut is incredibly exciting. This store represents everything Cavani stands for - exceptional product quality delivered through outstanding customer service.

“We’re looking forward to helping customers discover pieces that genuinely work for them, often introducing them to styles they hadn't considered.”

Accelerated growth reflects market demand

The Cheltenham opening is the latest milestone in Cavani's rapid UK expansion, with consecutive store launches demonstrating strong market demand for accessible luxury menswear.

Sukhi Mondair, CEO of Cavani, said: “Our rebrand is more than a new logo - it’s a new chapter.

“Choosing Cheltenham for our rebrand debut marks a defining step in Cavani’s new era of growth and style evolution. Cavani is about celebrating the modern man’s individuality, blending timeless British tailoring with Italian elegance. As home to world-class festivals, Cheltenham is a vibrant hub for culture and fashion, where values of quality, tradition, and style align perfectly with ours.

“What really differentiates us is our belief that exceptional style is deeply personal. We create the foundation with quality fabrics, thoughtful design, and expert craftsmanship, but it's our customers who bring it to life in ways that are uniquely theirs. That's what creates genuine connection and loyalty, especially in a market where authenticity can be hard to find.

“As we introduce the rebrand across our stores this year, we're strengthening our commitment to being the go-to destination for men who appreciate Italian-inspired elegance rooted in British tailoring tradition. It's an exciting time for Cavani and Cheltenham is the perfect place to begin this journey.”