House of Cavani launches recycling programme to support circular economy
UK/27th November 2024:
House of Cavani (HoC), the Italian-inspired British menswear brand, has announced the launch of its recycling programme, Suit Cycle, to reward customers for making environmentally conscious choices.
Through Suit Cycle, customers who donate five or more pre-loved clothing items will receive a £5 voucher, redeemable on purchases of £50 or more in any HoC store or online at www.cavani.co.uk.
The programme will be rolled out in phases starting with the brand’s flagship store in Birmingham, where a designated garment collection box will be conveniently positioned near the till. Customers can easily drop off their pre-loved items as part of their shopping experience.
With over 300,000 tonnes of clothing sent to landfill in the UK every year, as reported by The Waste and Resources Action Programme (WRAP), the Suit Cycle programme reflects HoC’s efforts to encourage more sustainable practices in the community.
Suit Cycle helps customers sustain their clothing lifecycle, while offering an incentive to refresh their wardrobe with the brand’s signature Italian-inspired designs.
Sukhi Mondair, CEO of House of Cavani, said: “Suit Cycle is testament to our commitment to sustainability and empowering our customers to shop more ethically and responsibly.
“By introducing Suit Cycle, we are helping to extend the lifecycle of clothing, while rewarding customers for supporting this important cause. We are embracing an approach of rewear, reuse, or recycle, to help eliminate unnecessary waste and make products more circular.
“The programme is designed to make it easy for our customers and reward them for contributing to a greener future while enjoying the elegance of our menswear collection.”
In keeping with its sustainable approach to fashion, House of Cavani launched a white shirt made from 100 per cent plastic bottles, which is on sale at its Birmingham flagship store, in Lichfield Road. The HoC team has also started implementing sustainable packaging and recycling its printer cartridges nationwide.
About House of Cavani
Headquartered in the UK, House of Cavani is a leading fashion retailer showcasing the finest selection of Italian inspired menswear.
Founded in 2019 as a single brand store, the brand has grown exponentially to more than 17 stores across the UK, and a workforce of over 60 employees to consistently deliver exceptional value to its clients.
Recognised for introducing new design elements into its clothing repertoire, House of Cavani champions creativity with its diverse collection of premium suits and accessories that are comfortable, stylish and sleek – perfect for the modern gentlemen.
